✦ brand identity package ✦

Every brand I create is completely custom. My goal is to give you not just a logo, but an entire visual identity you can build your business on. Here’s a breakdown of the process:

You'll start by filling out a brand questionnaire. This gives me insight into your vision, voice, aesthetic, target audience, and goals. It’s the foundation of the work—and trust me, it makes all the difference.

Once I’ve reviewed your questionnaire, I’ll begin creating multiple original logo concepts for you to explore (this is the most time-intensive part of the process but the funnest). You’ll choose the direction that speaks to you most, and we’ll build the rest of your brand around that vibe.

Based on your chosen concept, I’ll develop your full brand identity. This includes:

• Primary & alternate logos (in both light & dark variations)
   
• Custom brand graphics
   
• Cohesive color palette
   
• Font pairing selection
   
• A pattern or texture based on your logo elements
   
• Merch mockups

• A slogan

• An "about" description

• A PDF brand guide
   
• Editable/downloadable file access
   
• “How to Use” guide to keep things consistent across all platforms
   

If you don’t have a slogan or “about” section, no worries—I’ll create one for you.

Payment plans available because I get it—branding is an upfront cost, but it’s also your biggest long-term asset.

Once your brand is in place, I offer custom design services at $75/hour for any branded material you need, including:

• Business cards
   
• Letterheads + envelopes
   
• Brochures & print collateral
   
• Social media ads
   
• Email headers
   
• Pitch decks
   
• Infographics
   
• Custom templates
   

I’ll work from your brand kit to ensure everything looks consistent, clean, and intentional